You cannot avoid the importance of the first outreach email for increasing your sales in the email campaign. But how can you move out from the crowd and evoke a meaningful and personalized response?

Personalizing the emails for prospects and clients can get you the results you want from your email marketing strategy. As a result, you can engage prospects and drive them toward action, leading to a successful lead prospecting strategy in your sales outreach emails. Although you cannot personalize every email with great accuracy, you can add a few elements that are enough to spark interest.  To get you in the right direction, here is the complete guide to email personalization for sales outreach emails that would help you drive your sales and enhance overall lead generation efforts.

Focus on a mutual connection

Research conducted by Epsilon shows that 80 percent of clients prefer to buy when provided with a tailored experience. This is an example

Emails go unnoticed because of the big disconnect between prospective customers and the company. However, you can bridge this gap by engaging in shared connections.It is one of the sources for building trust and word-of-mouth promotion.

Moreover, strategizing your outreach campaign around common ideas and problems is a perfect way to build meaningful relationships with prospects. With the help of a shared connection, you do not remain a stranger to them, and your email doesn’t look unknown anymore.

Most importantly, it is psychologically proven because your prospect trusts you better, as they can easily relate to you, making them more likely to respond.

But how can you find a mutual connection? You can do so by leveraging social media as per your needs. You can search for your prospects’ profiles to help you find a shared connection to mention in your emails. For example, common profiles you find inspirational on LinkedIn and Instagram.Talk about how your product or service can affect their hobbies and interests.Reach out to influencers in your niche and use their audience as leads.